PRQX Privacy Policy

Last Updated: October 21st, 2024

PRQX operates as a software as a service (“SaaS”) technology company that provides live event ticket holders and owners with functionality to automate and streamline operations.

This privacy policy (henceforth collectively known as “Privacy Policy”) addresses how PricerQX and ProcessorQX, operated by PricerQX LLC and its parent company Event Data Tools Holdings, Inc (henceforth collectively known as “we,” “us,” “our,” “PRQX”) collects, protects, and uses information you provide during usage on our corporate site including but not limited to www.pricerqx.com; our members portal of software and tools i.e. members.pricerqx.com or otherwise interacting with us via APIs (henceforth collectively known as “Services”), you agree to accept the practices described in this Privacy Policy.

IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, DO NOT ATTEMPT TO USE PRQX SERVICES AND/OR PROVIDE US WITH YOUR INFORMATION.

  1. INFORMATION WE COLLECT
  1. Information You Provide Directly to Us

We will collect any information including but not limited to your name, organization name, email address, phone number, and mailing address that you provide to us during the following interactions:

  1. If you fill out a form online to request access; or
    1. Contact us for information by email, phone or other method; or
    1. Request customer support; or
    1. Otherwise, submit information through PRQX Services, the member portal, or email us
    1. Any other usage

When using PRQX Services, we collect certain details of each transaction that are needed to create and/or manage your information to properly process those transactions on your behalf; details include, but are not limited to:

  1. Sales information (e.g., event, venue, event date and time, quantity of tickets, section, row, seat numbers, sales price, etc.); or
    1. Transaction date and time; or
    1. For each such transaction you submit to us for processing, our Services may also collect and store authentication tokens, account credentials, the marketplace, and an order identification for auditing and billing.
    1. Information Automatically Collected

Like most SaaS businesses we collect certain information automatically when you visit or interact with Services to improve the overall quality of your online experience. This information we automatically collect can be personal or aggregate, and includes information about the computer or devices (including mobile devices or tablets) you use to access the Services. As described further below, we may collect and analyze information such as, but not limited to:

  1. IP addresses, unique device identifiers, IMEI and TCP/IP address, and other information about your computer or device(s), browser types, browser language, operating system, and mobile device carrier information; or
    1. Information related to the ways in which you interact with the Services, such as referring and exit web pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, statistical information about use of the Services, the amount of time spent on particular pages, the date and time you used the Services, the frequency of your use of the Services, error logs, and other similar information; or
    1. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.

We also collect data about your use of PRQX Services through the use of Internet server logs, Third-Party behavioral analysis, Third-Party Web Analytic services, and other online tracking technologies, like cookies and/or tracking pixels.

  1. A web server log is a file where website activity is stored.
    1. A cookie is a small text file that is placed on your computer when you visit a website, that enables us to, but not limited to:
      1. Recognize your computer; or
      1. Store your preferences and settings; or
      1. Understand the web pages of the Services you have visited; or
      1. Enhance your user experience by delivering content and advertisements specific to your inferred interests; or
      1. Perform searches and analytics; and
      1. Assist with security administrative functions.
    1. Third-Party behavioral analysis are tools that record specific events and usage to help us understand what and how PRQX Services are being used and how often they are being used, and helps us identify member usage friction while a member is using PRQX services to improve such experiences.
    1. Tracking pixels / web beacons are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email, and that are designed to provide usage information. We also may include web beacons in email messages, newsletters and other electronic communications to determine whether the message has been opened and for other analytics and personalization. As we adopt additional technologies, we may also gather additional information through other methods.
    1. Third-party web analytics services such as, but not limited to, Google Analytics are used to collect and analyze the information discussed above to engage in auditing, research, or reporting. The information collected by various web analytics technologies will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services, including by noting the third-party website from which you arrive to our Site, analyzing usage trends, assisting with fraud prevention, and providing certain features to you.

Please note that Most web browsers are set up to accept and manage cookies. You can adjust your cookie settings in your browser to disable existing cookies, automatically reject cookies or to notify you when a cookie is being placed on your browser. Depending on your browser, mobile device and operating system, you may not be able to delete or block all cookies. If you use multiple browsers on your devices, you will need to manage your cookie settings on each browser separately. Please note that by disabling or rejecting cookies, some aspects of the Site may not function properly.

To prevent Google Analytics, specifically, from using your information for analytics, please see the Online Analytics and Tailored Advertising section below.

  • Information Collected from Third-Party

We may also collect information about you from third-parties, including public sources, and marketers such as, but not limited to:

  1. Mailing lists; or
    1. Facebook; or
    1. Instagram; or
    1. LinkedIn; or
    1. X (formerly Twitter); or
    1. Other Social Media platforms
  • HOW WE USE YOUR INFORMATION

We may use the information we collect from and about you for the following purposes:

  1. To create your member account, process transactions on your behalf, and facilitate your use of the Services; or
    1. To provide and improve the Services, including to develop new features or services, to take steps to secure the Services, and for technical and customer support; or
    1. To send you information about your relationship or transactions with us, account alerts, or other essential updates or communications; or
    1. For marketing and advertising purposes, including to contact you with information or surveys that we believe may be of interest to you both regarding our products and Services and those of third-parties; or
    1. To tailor content to you, such as to tailor the properties we contact you about based on our perception of your interest through your use of the Services; or
    1. To process and respond to your inquiries or to request your feedback; or
    1. For analytics, research, and reporting, including to synthesize and derive insights from your use of our Services; or
    1. For internal administrative purposes, such as taking steps to secure the Services; or
    1. To comply with the law and protect the safety, rights, property, or security of us, the Services, and the general public; or
    1. To enforce our Terms of Service, including to investigate potential violations thereof; or
    1. To combine your information that we collect from you and about you (including automatically collected information) with your information we obtain about you from our affiliates and/or non-affiliated third-parties, and use such combined information in accordance with this Privacy Policy; or
    1. To aggregate and/or de-identify your information collected through the Services. Such aggregated and/or de-identified data may include, without limitations:
      1. Data derived from the listing and/or sale of our clients’ tickets via the Services, but which no longer identifies specific clients or any individual person (e.g., event name, date, venue, seat location, ticket price, date of sale, and retailer where the sale occurred); or
      1. We may use aggregated and/or de-identified data for any purpose, including without limitation for research and marketing purposes
  • WHEN DO WE SHARE or DISCLOSE YOUR INFORMATION

We may share disclose your information collected from and about you for / to the following:

  1. Service Providers.  We may disclose your information to third-parties who perform services on our behalf, including without limitation marketing, market research, customer support, data storage, data analysis and processing, and legal services; or
    1. Legal Compliance and Protection.  We may disclose your information if required to do so by law or on a good faith belief that such disclosure is permitted by this Policy or reasonably necessary or appropriate for any of the following reasons:
      1. To comply with legal process; or
      1. To enforce this Policy, or other contracts with you, including investigation of potential violations thereof; or
      1. To respond to your requests for customer service; or
      1. To protect the rights, property, or personal safety of PRQX, our agents and affiliates, our customers, and the public; or
      1. To exchange information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes; or
    1. Consent.  We may disclose your information to any third-parties based on your consent to do so; or
    1. Business Transfers. As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions, (including in contemplation of such transactions, e.g., due diligence) your information may be disclosed. If any of our assets are sold or transferred to a third-party, our customer information (including your information) would likely be one of the transferred business assets; or
    1. Affiliated Companies. We may disclose your information with current or future affiliated companies; or
    1. Advertising and Analytics. We may disclose or make available some of your information with advertising and analytics partners to serve advertisements on our behalf across the internet and to provide analytics services. These entities may use cookies and tracking technologies to allow us to, among other things, track and analyze data, determine the popularity of certain content, deliver advertising and content targeted to your interests and better understand your online activity. For more information about how to manage having your web browsing information used for advertising purposes, please see the Online Analytics and Tailored Advertising section below; or
    1. De-identified / Aggregated Data. We may disclose de-identified and/or aggregated data for any purpose to third-parties, including advertisers, promotional partners, and/or others without limitation
  • ONLINE ANALYTICS AND TAILORED ADVERTISING

We may use third-party web analytics services on the Services, such as those of Google Analytics. These vendors use the sort of technology described in the “Information That is Automatically Collected” section above to help us analyze how users use the Services, including by noting the third-party website from which you arrive. The information collected by such technology will be disclosed to or collected directly by these vendors, who use the information to evaluate your use of the Services. We also may use Google Analytics for certain purposes related to advertising, as described in the following section. To prevent Google Analytics from using your information for web analytics, you may install the Google Analytics Opt-Out Browser Add-on.

We may allow third-party advertising networks to place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about your use of the Services in order to:

  1. Inform, optimize, and serve marketing content based on past visits to our website and other online services and
    1. Report how our marketing content impressions and interactions with these marketing impressions are related to visits to our online services.

We may allow other unaffiliated parties (e.g., ad networks and ad servers such as Google Analytics) to serve tailored marketing to you and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. Those parties that use these technologies may offer you a way to opt out of targeted advertising as described below. You may receive tailored advertising on your computer through a web browser. Cookies may be associated with de-identified data linked to or derived from data you voluntarily have submitted to us (e.g., your email address) that we may disclose to a vendor in hashed, non-human-readable form.

If you are interested in more information about tailored advertising and how you can generally control cookies from being put on your computer to deliver tailored marketing, you may visit the Network Advertising Initiative’s (“NAI”) Consumer Opt-Out Link, the Digital Advertising Alliance’s (“DAA”) Consumer Opt-Out Link, and/or the European Interactive Digital Advertising Alliance to opt-out of receiving tailored advertising from companies that participate in those programs.

To exercise choices about how Google personalizes Display Advertising or to customize Google Display Network ads, you can visit the Google Ads Settings page. Please note that to the extent advertising technology is integrated into the Services, you may still receive advertising content even if you opt out of tailored advertising. In that case, the advertising content may not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. If your browsers are configured to reject cookies when you visit these opt-out pages, or you subsequently erase your cookies, or use a different computer or change web browsers, your opt-out may no longer be effective.

  • YOUR CHOICE AND RIGHTS

We offer you certain choices regarding the collection, use, and disclosure of information about you.

  1. Profile information. If you have registered for an account with us through our Services, you can update certain information by logging into your account and updating your account information and communications settings.
    1. Marketing communications. You can unsubscribe from marketing emails by following the directions in those emails. Please note that if you unsubscribe from marketing emails, we may still send you administrative emails regarding the Services, including, for example, notices of updates to our Terms of Service or this Policy.
    1. Cookies and analytics. You can opt out of certain cookie-related and analytics processing by following the instructions in this Policy.
    1. Rights to information about you. Your local law may provide you certain rights with respect to your information. Depending on your jurisdiction, you may request that we:
      1. Provide you with information about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting such information; and the categories of unaffiliated parties to whom we disclose such personal information. Such information is also set forth in this Policy;
      1. Provide access to and/or a copy of certain information we hold about you;
      1. Prevent the processing of your information for direct-marketing purposes (including any direct marketing processing based on profiling);
      1. Update information which is out of date or incorrect;
      1. Delete certain information that we are holding about you;
      1. Restrict the way that we process and disclose certain information about you;
      1. Transfer your information to a third-party provider of services;
      1. Opt you out of the processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable; and
      1. Revoke your consent for the processing of your information.
    1. Your Agent. You can designate an authorized agent to make requests on your behalf after assigning a power of attorney. We may follow up with you to verify your identity before processing the authorized agent’s request as permitted by applicable law.
  • International Transfers

Our systems are currently based in the United States, and your information will be processed in the United States, which may not offer the same level of protection as the privacy laws of your jurisdiction. For example, data may be accessible to law enforcement and national security authorities under certain circumstances. As explained herein, we may also subcontract the processing of your data to, or otherwise disclose your data to service providers, and trusted business partners in countries other than your country of residence, including the United States, in accordance with applicable law. Such third parties may be engaged in, among other things, the provision of Services to you, the processing of transactions and/or the provision of support services. By providing us with your information, you acknowledge any such transfer, storage or use.

  • Security

We have implemented administrative, technical, and physical security measures to protect against the loss, misuse, and/or alteration of your information. These safeguards vary based on the sensitivity of the information that we collect and store. However, we cannot and do not guarantee that these measures will prevent every unauthorized attempt to access, use, or disclose your information since despite our efforts, no Internet and/or other electronic transmissions can be completely secure.

  • Data Retention

We will retain your information for as long as necessary to fulfill the purposes set forth in this Policy or as long as we are legally required or permitted to do so. Information may persist in copies made for backup and business continuity purposes for additional time.

  • Third-Party Links and Services

The Services may contain links to third party websites, applications, and other services that are not controlled or operated by PRQX. This Policy does not apply to such third parties, and PRQX is not responsible for the privacy practices of the third parties. For that reason, PRQX encourages you to request and review the privacy policies applicable to any third party before you disclose information to those third parties.

  1. Changes to this Policy

We will continue to evaluate this Policy as we update and expand our Services, and we may make changes to the Policy accordingly. Any changes will be posted here, along with an updated “effective date” at the top of the document, and you should check this page periodically for updates. If we make material changes to this Policy, we will provide you with notice as required by law.

  1. Children’s Privacy

The Services are not intended for children under the age of 18. Moreover, PRQX does not knowingly collect “personal information” (as defined in the Children’s Online Privacy Protection Act or “COPPA”) from children under the age of 13. If PRQX becomes aware that it has collected personal information from children under the age of 13, PRQX will take steps to delete such information in accordance with its legal obligations.

  1. Questions About this Policy

PRQX welcomes questions and comments about this Policy and our practices. Please feel free to contact us via email at support@pricerqx.com

  1. Regional Privacy Notices

Residents of Nevada

If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to unaffiliated parties. You can exercise this right by contacting us as described in the “Questions About This Policy” section above with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address. We do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A.

Residents of California

The California Consumer Privacy Act (“CCPA”) requires us to disclose information regarding the categories of personal information and sensitive personal information that we have collected about California consumers, the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by applicable law) for which the information was collected, and the categories of parties with whom we disclose personal information.

Throughout this Policy, we describe the specific pieces of personal information and sensitive personal information we collect, the sources of that information, and how we share it. Under the CCPA, we also have to provide you with the “categories” of personal information and sensitive personal information we collect and disclose for “business or commercial purposes” (as those terms are defined by applicable law). In the twelve months leading up to the effective date of this Policy, we have collected and disclosed the categories of personal information described in

Section 1 of this Policy. The categories of personal information are identifiers (such as name, mailing address, and email address); commercial information (such as transaction data); financial data (such as credit card and other financial account information); internet or other network or device activity (such as IP address); professional or employment-related information (such as your current employer); inference data about you; audio and visual information (such as when you call into customer service or visit our offices), and other information that identifies or can be reasonably associated with you. The categories of sensitive personal information are account log-in and password or other credentials allowing access to your account.

We (directly or through service providers) collect and disclose the above categories of personal information for the purposes described in our Policy in Section 2. This includes the following business and commercial purposes (as those terms are defined in the CCPA):

  • Provide the Services (e.g., account servicing and maintenance, order processing and fulfillment, customer service, advertising and marketing, analytics, and communication about the Services);
  • Operational purposes (e.g. to enable and troubleshoot our Services);
  • Auditing consumer interactions on our site (e.g., measuring ad impressions);
  • Detecting, protecting against, and prosecuting security incidents and fraudulent or illegal activity;
  • Bug detection, error reporting, and activities to maintain the quality or safety of our Services;
  • Short-term, transient use, such as customizing content that we or our service providers display on the Services;
  • Improving our existing Services and developing new services (e.g., by conducting research to develop new products or features);
  • Other uses that advance our commercial or economic interests, such as third-party advertising;
  • Other uses about which we notify you.

We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of the Services; (3) affiliates; and (4) third parties such as public sources, partners, and marketers.

We describe our information disclosure practices in Section 3 above.

We may combine the information we collect (“aggregate”) or remove pieces of information (“de-identify”) to limit or prevent identification of any particular user or device. We may use or disclose this aggregated or de-identified information in our discretion.

To exercise rights available to you, California consumers may email us at support@pricerqx.com “Sale” and “sharing” of personal information. The CCPA sets forth certain obligations for businesses that “sell” or “share” personal information. Where we refer to “sell” or “share” (or their variants) in quotes, we are referring to those terms as uniquely defined in the CCPA. We may use third-party analytics services and online advertising services that may result in the “sharing” or “sale” of online identifiers (e.g., cookie data, IP addresses, device identifiers, general location information, and usage information) with analytics and advertising partners to help us analyze and understand use of the Services and to advertise the Services. If you or your authorized agent would like to opt out of our “sharing” of your information for such purposes, you may do so by using the tools described in the section above on Online Analytics and Tailored Advertising, or by clicking here. We do not knowingly “sell” or “share” the personal information of children under 16.

The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under the CCPA.

Retention of Your Personal Information. Please see the “Data Retention” section above.

Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT. You can learn more about Do Not Track here. Please note that “Do Not Track” is a distinct privacy mechanism from the browser-based opt out signals like Global Privacy Control referenced above, which we do honor in accordance with applicable law. California law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we disclose certain categories of personal information (as defined by applicable California law)